A Book About Creating Innovation On Demand

ANYONE can innovate.

Making innovation happen is not rocket science, nor does it depend on serendipity. You can learn how to apply successful innovation tools, learn innovation rules that work, and learn the major stages of innovation that anyone can follow.

  • Does your company or organization want or need to grow?  Do you need to make some strategic changes?  That’s where it’s nice to know that you have plenty of tools you can use – and a simple process to innovate stage by stage.
  • Are you tired of innovation books that just cheerlead (“yay, rah, innovation!”)?  Want more than empty rhetoric?  You need real innovation tools that you can apply from day and get results – practical, nuts and bolts, meat and potatoes.

Innovation: Rules and Tools gives you real innovation tools that you can apply from day one and get results. You learn the specific rules and tools you’ll need to get results at each stage.

  1. Choosing what to innovate
  2. Discovering value
  3. Identifying challenges
  4. Inventing solutions
  5. Screening solutions
  6. Deploying solutions
  7. Where innovation is headed

YOU can innovate!